Mailchimp for WordPress vs Brevo

Mailchimp for WordPress and Brevo both connect a WordPress site to an email marketing account, but the scope is different: Mailchimp for WordPress (MC4WP) is a focused sign-up form and integration plugin for a Mailchimp account, while Brevo's plugin brings a fuller multichannel toolkit - email, SMS, web push, automation - into the WordPress admin itself. Neither plugin sends email on its own; each connects the site to its respective outside service.

MC4WP works by converting existing WordPress forms into Mailchimp sign-up forms and syncing subscribers to a Mailchimp list, with the actual campaign building happening in Mailchimp. Brevo's plugin lets more of that work - drag-and-drop email design, automation workflows, WooCommerce abandoned-cart recovery - happen from inside WordPress, connected to a Brevo account behind the scenes.

Quick verdict: Choose Mailchimp for WordPress if you already use Mailchimp and just need reliable sign-up forms feeding it. Choose Brevo if you want email, SMS, and automation workflows manageable from inside WordPress rather than bouncing between two dashboards.

Mailchimp for WordPress vs Brevo at a glance

Numbers above are StatWP's own estimates, derived from WordPress.org's bucketed reporting rather than an exact figure the directory publishes, and update automatically rather than reflecting a fixed snapshot.

Feature and starting price at a glance

Pricing and feature claims above are each vendor's own, pulled from their product and pricing pages rather than StatWP data. MC4WP's premium price only unlocks form and reporting features - the actual email sending still runs through a separate Mailchimp subscription, while Brevo's plan structure covers the sending itself, so the two prices aren't paying for the same layer of the stack.

What does Mailchimp for WordPress actually do?

Beyond the install and ratings numbers, MC4WP's own site positions the free plugin around one job done well - getting sign-ups into Mailchimp:

• Converting existing WordPress forms into Mailchimp-connected sign-up forms without custom code.

• Placing sign-up forms in posts, pages, widgets, or directly in PHP templates.

• Developer hooks and filters for teams that want to customize form behavior further.

• Premium add-ons for AJAX submissions, WordPress user syncing, e-commerce purchase tracking, and building Mailchimp campaigns directly from the WordPress editor.

Danny van Kooten, the plugin's developer, markets it on simplicity and reliability rather than trying to replace Mailchimp's own dashboard.

What does Brevo actually do?

Brevo's own plugin listing leans on a broader, multichannel feature set:

• A drag-and-drop email editor with dynamic content, A/B testing, and mobile-optimized templates.

• SMS and WhatsApp messaging for order updates and promotions alongside email.

• Web push notifications to re-engage visitors without needing their email address yet.

• Marketing automation workflows for welcome series, abandoned-cart recovery, and win-back campaigns.

• Deep WooCommerce integration, including cart-recovery messages and product recommendations.

Brevo (formerly Sendinblue) markets the plugin as turning a WordPress site into a full marketing operation rather than a simple list-building tool.

What features does each one have that the other doesn't?

MC4WP's clearest advantage is narrowness done well - it's a lightweight, focused way to feed an existing Mailchimp list without adding a second marketing system to learn. For sites already committed to Mailchimp, that simplicity is the point.

Brevo's clearest advantage is channel breadth inside one plugin - SMS, web push, and automation sit next to email rather than requiring separate tools, and its WooCommerce cart-recovery flow is included rather than gated behind a separate premium purchase.

Which should you actually use?

If your team already has campaigns and segments built in Mailchimp, MC4WP's job is just getting clean sign-ups into that existing system - there's no reason to switch platforms for a form plugin. If you're starting from scratch and want SMS, push, and automation available without stitching together several tools, Brevo's plugin gives more of that out of one connected account.

Frequently asked questions

What is the difference between Mailchimp for WordPress and Brevo?

Mailchimp for WordPress is a sign-up form plugin that syncs subscribers to a Mailchimp account, with campaign building happening in Mailchimp itself. Brevo's plugin connects WordPress to a broader multichannel platform covering email, SMS, web push, and automation. One is a narrow connector; the other bundles more of the marketing workflow into the same integration.

Is Brevo better than Mailchimp for WordPress?

Not universally - it depends on which platform you're already using or want to use. Brevo covers more channels and includes WooCommerce automation without a separate premium purchase. Mailchimp for WordPress is the stronger, simpler pick if your marketing already runs through Mailchimp and you just need forms feeding it.

Do I need a Mailchimp or Brevo account to use these plugins?

Yes for both. Neither plugin sends email independently - each one connects WordPress to an account on its respective platform, and the sending, automation, and reporting happen through that outside service.

Is Mailchimp for WordPress free?

The core plugin is free and covers sign-up forms and basic Mailchimp integration. A premium add-on, starting at $59/year for one site, adds AJAX forms, e-commerce tracking, and user syncing.

Does Brevo have a free plan?

Yes - Brevo offers a free tier with a capped number of sends per day, with paid plans scaling up from there. Check brevo.com directly for current plan limits and pricing.

Which is better for a WooCommerce store?

Brevo's included cart-recovery and product-recommendation automation fits a store's needs more directly out of the box, while Mailchimp for WordPress needs its premium e-commerce add-on to reach similar functionality.

See the live, current numbers for either plugin any time on StatWP's Mailchimp for WordPress page or StatWP's Brevo page, or run this comparison yourself with StatWP's compare tool.